Looking to have a better year in business in 2020? Here are 20 things that you can do to get your year off to a positive start. These tasks will jump-start your business and let your customers and referral partners know that you are ready for a great year of growth. 1. Set SMART goals. These goals are specific, measurable, attainable …
There can sometimes be a big gap between what a customer wants to hear and what they need to hear. As a business, marrying the two ideals is essential to effective communication and making sure clients have clear expectations and an understanding of services provided. To bridge that gap between assumption and reality, the business needs to figure out how …
For brands large and small, here are 20 surefire ways to get your brand name out into the world. When you need to cover up a cut, do you ask for a bandage or a Band-Aid? When you see candy-coated chocolates in your Trail Mix, do you automatically call them M&M’s? When the brand is so familiar that we often …
Christmas and New Year’s both fall at times that split the week this year. You may be thinking that it is hard to go back to work after having a day or so off during the week, with your clients telling you, “Call me after the holidays.” If you have no immediate business with pressing issues, what can you do …
In August 2017, MoviePass launched a new, low-priced subscription model. Within six months of the launch, it went from 20,000 to more than 2 million subscribers — and many of those newly acquired customersfound themselves on a roller coaster of changing policies, limited offerings and frustrating tech issues. Businesses can learn some valuable customer service lessons from MoviePass, especially when it comes to communicating changes …
Growing your organization’s brand awareness can help you further expand your business. But even the most creative of communications professionals can find it quite challenging to continually come up with new and innovative ideas that resonate with your customer base. You may be at your wit’s end trying to think of a new creative idea that hits all the marks while growing your organization’s brandawareness. To help, 13 members of Forbes Communications …
Building a communications strategy that wins with your customers, as well as the press, is essential to gaining market share and growing your organization’s revenue. To do that, you need a well-crafted communications plan for your high-profile event — and you know your resources aren’t unlimited. This means that you need to know who you are targeting, in order to make sure you use the right platforms to communicate with youraudience. …
Have you ever taken the time to analyze how you are spending your work-related time and the business results that come from what you do? Many people forget to think about networking as work-related, scheduled time. They often go to a networking event if, and only if, it fits into their schedule or what’s left of their open time. They …
Do you negotiate? Of course you do. If you think about it, you may spend close to 50% of your time negotiating every day. It may be where to meet a client for lunch or what to have for dinner with your spouse. It may be something more important like closing a big business deal or creating a business partnership. How …
