Looking to have a better year in business in 2020? Here are 20 things that you can do to get your year off to a positive start. These tasks will jump-start your business and let your customers and referral partners know that you are ready for a great year of growth. 1. Set SMART goals. These goals are specific, measurable, attainable …

There can sometimes be a big gap between what a customer wants to hear and what they need to hear. As a business, marrying the two ideals is essential to effective communication and making sure clients have clear expectations and an understanding of services provided. To bridge that gap between assumption and reality, the business needs to figure out how …

For brands large and small, here are 20 surefire ways to get your brand name out into the world. When you need to cover up a cut, do you ask for a bandage or a Band-Aid? When you see candy-coated chocolates in your Trail Mix, do you automatically call them M&M’s?  When the brand is so familiar that we often …

Christmas and New Year’s both fall at times that split the week this year. You may be thinking that it is hard to go back to work after having a day or so off during the week, with your clients telling you, “Call me after the holidays.” If you have no immediate business with pressing issues, what can you do …