11 Ways To Communicate Change Without Alienating Your Customers

In August 2017, MoviePass launched a new, low-priced subscription model. Within six months of the launch, it went from 20,000 to more than 2 million subscribers — and many of those newly acquired customersfound themselves on a roller coaster of changing policies, limited offerings and frustrating tech issues. Businesses can learn some valuable customer service lessons from MoviePass, especially when it comes to communicating changes …